Nigerians were once branded the happiest people on earth. The situation is rapidly changing but till now; they are just about “Suffering and Smiling.”
Nigeria comes across as a nation where there continue...
Blog, Insight 
No Comments 
Brands (their value) account for an increasing amount of corporate value. It is a huge challenge for businesses to understand what drives their brand value and what is required to maintain and increase continue...
Blog, Insight, Personalities No Comments 
'Leadership' has been one of the hot topics in management for the management gurus to dwell, opine, write and debate upon.
Opinions on leadership are certainly abundant and written about for hundreds continue...
Blog, Insight No Comments 
It was a fine Sunday morning as recollected the course of my recent meeting at the Electronics Technology Park the other day. The thoughts made me squirm on the sheer inefficiency in which the meeting continue...
Anecdotes, Blog, Insight No Comments 
It happens to all of us. And it brings out the best of us. In the course of delivering measurable results to a valued client, every consultant has faced problems like deliberate or not-so-intentional continue...
Anecdotes, Blog, Insight No Comments 
Those were my initial days in Telecom Marketing. Times were exciting. We had a $2 mil budget lined up for our product launch campaign and the week was reserved for vendor finalization. Each one of continue...
