Anecdotes, Blog, Insight 
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Our car entered the narrow lane of the overcrowded Yaba area in Lagos as we proceeded to meet our prospect; a mid-size business into outdoor media. My colleague who accompanied me, had explained to me continue...
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The method of building a brand today is very different from what it was 10 years ago. Gone are the days when a few people got together in a room, decided what the brand positioning was going to be, continue...
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We all are in pursuit of an elusive goal called 'happiness'. We all want to be happy, yet so few of us seem to know exactly where happiness comes from. We try to define happiness in many different continue...
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Brands (their value) account for an increasing amount of corporate value. It is a huge challenge for businesses to understand what drives their brand value and what is required to maintain and increase continue...
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A few years ago, I had the opportunity to undergo a study program on Sun Tzu - The Art of Warfare which largely dealt with the art of ancient war adapted to modern day business. The course had been continue...
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The dimly lit corridor of 'The Mariott' played a soothing effect on my eyes as I entered it to reach the café at the far end. I had travelled quite a distance to reach for this meeting with Bob, CEO continue...
